Sunday, June 08, 2008

Gladys Knight Knightwear – Plus Size Celebrity Lingerie

Today, I thought I would write about plus size lingerie. I really wanted something different since I have written on Katie Price plus size lingerie twice and the plus size lingerie carried by Lane Bryant, the specialist in plus size apparel, does not meet my standards.

Anyway, I thought I would write about Gladys Knight's Knightwear, her celebrity plus size lingerie line which was launched about two years ago. To my disappointment, I could not find any fresh information on Knightwear except this promotional picture of Gladys Knight in one of her plus size silk lingerie item.


Gladys Knight in her plus size lingerie line, Knightwear

You know, first of all, I find it rather dumb to name her lingerie line "Knightwear". I know it is supposedly a clever play of her name but then there is nothing feminine about the name and does not really reflect the product. Branding is very important when competition is so stiff, even though there are not too many lingerie labels that cater to plus size African Americans.

Knightwear will only conjure the image of masculine medieval armoured wear and ugh, I am sorry, I don't want these as my underwear!

I went to check the website of Ashley Stewart, a store that specializes in plus size apparel for African American women in general, which carried Knightwear when it was first launched and could not find this plus size lingerie label anymore. Seriously, they need a name change!

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